Samsung’s made its finest foldable yet with the Galaxy Z Fold 4. It’s even won me over with new cameras that are worthy of a flagship Samsung phone. But the main thing that stops me from singing this phone’s praises to anyone in need of a new phone is something Samsung didn’t change from the Galaxy Z Fold 3: the price.

It’s why in the next year or two, more than making some major upgrades to the existing premium Z Fold and Z Flip models, Samsung really needs to bring out a cheaper folding phone. This has been rumored before as a sub-$800 device, but rumors aren’t enough. It needs to become reality, and fast.

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