The age of generative AI is upon us, and this week alone Google and Microsoft made major announcements around their respective products for the masses. While Google unveiled an “experimental conversational AI service” called Bard yesterday, Microsoft had a fuller slate of news to share at its event in Redmond, WA today. Through a partnership with ChatGPT maker OpenAI, Microsoft is adding more advanced AI conversation models to power updates to Bing and Edge.
The company’s keynote today happened at breakneck pace, with demos whizzing by so quickly there was barely enough time to make sense of the updates. Thankfully, I was able to briefly check out a full demo here with Dena Saunders from Bing Engineering. It was nice to see everything at a more comprehensible pace, but it was unfortunately restricted to a set of scripted examples. I’ll be getting access to the preview through my own whitelisted accounts in a bit so I will be updating this post with my personal impressions, but for now, I can break down at least what the updates look like on a demo computer.
In general, there are four new areas of change coming to Bing (and we’ll get to Edge later): Search, Answers, Chat and Create. The first update is the new search box. Instead of your typical long, one-line bar, there is now a box more similar to those on Twitter or Facebook that prompts you to ask Bing anything. The character limit is now 1,000. The idea is to make the process of looking for answers something more conversational — similar to Google’s approach for years now.
When you submit your query, results are now displayed a bit differently. On the left is a column with your typical “answers” just like how you see it on Bing now. On the right, however, is a box that explains how the system found those answers. I initially thought this was similar to what Google does in its “About this search” panels, but I was wrong. This box is a home for the AI and fills up with text that appears in real time, complete with animation and a “Stop responding” button in case you don’t have the patience to see the AI’s explanation.
Chat and create in Bing
The third and fourth parts are the more interesting updates. Chat, for example, is a new way you can get solutions to the problems you’re looking to solve. You can access the Chat page from the Bing results page by tapping the Chat button above the answers or by scrolling up (swiping down on touchscreens). When you’re there, you can continue the conversation about your ongoing search, or use the Broom icon next to the text input field to clean the slate.
This page is a more practical manifestation of the notion of an AI copilot — it’s basically ChatGPT or any other chat bot you may have interacted with while getting tech support from your bank or shopping website. But the results Bing’s Prometheus model has been able to return are definitely more impressive. The outputs it can return along with the inputs it can understand make it much more versatile and therefore more useful.
For example, you can tell it to create travel itineraries or meal plans with specific parameters and it’ll actually give you lists with what to do or make each day. The demos I saw included coming up with “3-day itinerary for Snoqualmie” or “vegetarian meal plan with chocolate included in the dessert” and each time Bing delivered the requested plans in plain, legible English that not only met the requirements but also cited its sources. It also didn’t take very long for the system to produce the results — we only had to wait between five and ten seconds on the demo Surface laptop. When the system is processing, you’ll also see the “Stop responding” button to give up waiting for results, just in case you’re running short on time.
Like other conversational assistants, Bing’s chat is capable of understanding context. In the demo, Saunders asked for spots to take photographs after first requesting a 3-day itinerary for Snoqualmie, and Bing replied with scenic locations in the same region.
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